OVERVIEW
In 2019, I joined FOX Sports for the FIFA Women's World Cup and CONCACAF Gold Cup. While working out of the FOX Sports headquarters in Los Angeles, my role as a Social Content Specialist primarily focused in content creation, social listening, and content curation for television.
FOX Sports measured 17.8 million views across social media platforms for the FIFA Women’s World Cup final, which set company daily records on Twitter and YouTube. In 2019, FOX Sports also set a new company record with 5.6 billion views and 21 billion minutes of video consumption.
CONTENT CREATION
With emphasis on individual players throughout the tournaments, I was able to design various graphics that also represent teams and countries around the world.
SOCIAL LISTENING & CURATION
While watching live games, I was responsible for monitoring social media platforms to identify notable content from athletes and celebrities. This process consisted of selecting, organizing, and sharing content.
Below are some examples of social media posts that I curated:
CONTENT INTEGRATION
After curating content, the digital team would integrate selections into live production.
Here are a couple of examples from television shows which include my work: