COLLEGE FOOTBALL 25
From ideation to production, I heavily contributed to the online presence of CFB25, which went on to become the best-selling sports video game in US history.
STORYTELLING CONTENT
Using game-captured images to design unique graphics, our goal was to tell relevant stories that insert CFB25 into the conversation of sports, media, and culture.
THE GLITCH
Travis Hunter delivered a standout performance during the first game of the season at Colorado. ESPN commentators compared him to a “glitch” in EA Sports College Football 25. We used that viral sports moment as the foundation for a real-time creative campaign, developing social assets that connected gameplay, culture, and live sports conversation. The result was one our most engaging social posts of the season.
LEE CORSO RETIREMENT
When iconic college football coach and analyst Lee Corso announced his retirement, we immediately created a social asset to honor his legacy.
COLLEGE FOOTBALL MERCH
I was given the opportunity to design the social graphics that were used for marketing the official release of the College Football Collection for EA SPORTS Apparel.
PLAYER RATINGS UPDATES
Towards the end of the CFB regular season, I designed various graphics to showcase some of the biggest ratings updates for players in our video game.
PARDON MY TAKE
In collaboration wtith Barstool Sports, I designed a social graphic to promote a livestream for Big Cat and PFT Commenter before they played our video game.
NATIONAL CHAMPIONSHIP
Ahead of the National Championship game, I was able to create a handful of graphics and video edit to build hype around the matchup between Ohio State and Notre Dame.
