OVERVIEW
From 2021-2022, I served as the Chief of Staff for 2HYPE – a collective of six sports and gaming content creators with a combination of over 38 million followers across various social media platforms.
My role primarily focused on social media management and content strategy development, while also overseeing day-to-day communications and operations.
YOUTUBE CONTENT
The 2HYPE YouTube channel has over 2.6 million subscribers.
From concept development to video publishing, I played a major role in the entire video production process. During my time with the company, I helped the 2HYPE YouTube channel receive over 100 million views.
CONTENT STRATEGY
With six individual creators posting across various social platforms, it can be difficult to stay up to date with everyone's content. Therefore, I turned the 2HYPE social media accounts into a central location for fans to watch highlights and clips of 2HYPE creators.
VIRAL CONTENT PRODUCTION
From start to finish, I oversaw the entire production process for 2HYPE's most popular YouTube video, which has since reached over 23 million views.
SOCIAL MEDIA VERIFICATION
I helped 2HYPE obtain verification on Instagram and Twitter.
I also helped ZackTTG and Moochie obtain verification on Instagram.
TIKTOK
When I first began working at 2HYPE, they had no presence on TikTok.
I scaled 2HYPE's TikTok following from zero to 360K+ followers.
COLLABORATIONS WITH PRO ATHLETES
2HYPE has collaborated with several professional athletes like James Harden, Giannis Antetokounmpo, De'Aaron Fox, Julius Randle, Lonzo Ball, and Ryan Garcia.